They are all purpose-driven entrepreneurs and businesses.
In my recent talk at the “Passion into Profits” Conference I talked about focusing on your why, ie. the reason these businesses even started. If you have watched Simon Sineks' TEDx Talk you know that being purpose-driven is crucial for companies success. ie. knowing their why (deeper meaning), followed by what and how. Sinek says focusing on why in companies like APPLE helps drive behaviors from the inside out, and inspires loyalty.
In essence, knowing the why helps companies to create the best experience whether online or in person, and through products for their clients. Plus it creates raving fans. Having been a digital user experience expert I know for a fact creating these experiences based on true data helps the company and the bottom dollar. But not just that, it creates a more conscious company and world because NOW you’re not just creating products to create them, you have a deeper reason behind it. Doesn't that just makes sense?
People are caring more and more why products are being made for them but also how because sustainability and leaving the lowest carbon footprint and least damage to the environment is important. Being ‘Socially conscious’ is part of it as it serves the environment and community, ie. the greater good etc. The next generation of kids is quickly understanding that previous generations left quite hefty load on their hands.
Understanding this along with contributing something valuable to the world and serving a clients' needs is making purpose-driven business the future norm.
Elon Musk, one of the brilliant innovators of our time, recently talked about the future of his company and having Saudi Arabia purchase stock in order to privatize it and make more products that do not require oil/gas. So you might ask is he selling out his company or formulating the plan for a future without oil dependency. His BIG why is innovation for the future of humanity and he’s constantly taking risks and betting on a better future. Here are a few words on the matter from Elon himself.
"There have to be reasons that you get up in the morning and you want to live. Why do you want to live? What's the point? What inspires you? What do you love about the future? If the future does not include being out there among the stars and being a multi-planet species, I find that incredibly depressing." Elon Musk
"When Henry Ford made cheap, reliable cars, people said, 'Nah, what's wrong with a horse?' That was a huge bet he made, and it worked." – Elon Musk
Check out these examples of purpose-driven companies:
: Raw Sugar
Why: Raw Sugar Living promotes clean and healthy living through products that are good for the body and nourish the soul.
How: They pair ColdPress Technology with integrity and kindness to create pure products for a positive purpose – love.
What: Body care products
Why: They set out to change the world by creating beautiful cleaning products that are as kind to the planet, ie. Sustainable, as they are tough on dirt.
How: Method began crafting soap bottles out of a blend of post-consumer recycled plastic along with recovered ocean plastic.
What: Cleaning products
: Locks of Love
Why: Help children suffering from hair loss to return to a sense of self, confidence, and normalcy.
How: Receiving donated hair and donating pieces to the children free of charge
What: Creation of hair prosthetics
BOTTOM LINE: Don’t ask what your clients can give to you, but what you can truly give to your clients and the world. Do the thing, take the risks, and bet on something better for the world.
The future generations are asking the key questions about the product/companies we are creating and if they are upholding the values of the community. So my request to you is wherever you are – whether you work for a company, or have your own business - if you want to thrive in the next decades, make sure its purpose-driven.
ANNOUNCEMENT: Purpose Discovery Digital Program launches mid-January so if you’ve been yearning to truly connect to what you love and contribute to the world look out for it. In the meantime, take the LifePassion QUIZ and see where you currently stand in your career and business.
Encouraging you to discover your passions because they will lead you to your purpose!
ASK Teany Q&A Question
Question: What if you are no longer interested in your current career path because you're not happy with it? You want to give that up and start a new chapter in life. You're not sure that your friends and family support you. How do you find motivation to do it anyway?
I resonate with this on so many different levels and had this pivot point happen to me several times, hence why I became a Purpose Coach. Couple things I learned:
# 1: You are your worst enemy in your mind - so ignore the neg, and focus on all the reasons you should switch. Your family, friends etc. who you think won’t approve… most time that’s all in your head. It was in mine. As soon as I told my family I was changing gears they were all in favor of my happiness. And let’s be honest those that aren’t happy with your decisions, probably have there own personal stuff going on that has nothing to do with you. That said, doesn't hurt to learn more about what you actually would like to do before you take the plunge.
# 2: Go with your gut/intuition on what to do next. After 9 years working in corporate I hated my job. I liked the people enough, but I wasn't doing anything meaningful or contributing to anything but the bottom dollar of the company. I made the choice to take a 3 month sabbatical or you can take a brief vacation, whatever works. THAT was the best decision ever. It helped me clear my mind and focus on what I truly cared about, my values, and potential options.
So if you have the opportunity to take time to research and find what you live, it’s a great decision you won’t regret.
#3: Research research research. After you start figuring out what you’re passionate about and potential purpose-driven gigs that matter to you - research. I discovered ppl I could shadow, schools where I could audit classes, or open houses where I could ask questions. The more information you have the more of an informed decision you can make and the less scared you are to tell your family and employers what you’re about to do. Knowledge is power. :)
#4 Full emersion is the key after that. Learn as much as you can, even if you have to take courses at night, research on the weekends, etc. The more you get into what you’re into, the more it fuels your motivation. Trust me when you find it, you’ll see its natural to be motivated even if a little scared. I was in school at night for almost 2 years and enjoyed every minute of it. I found a job in the field as soon as I was done and was super passionate about it!
Now go get em! :)
Need help launching into your passion search? Take the Life Passion Quiz to see what values are most crucial for you and where you current job doesn't live up to it. Then get 1x1 help with the Purpose with Passion Program.
If over 18+ years in Corporate America, licenses in massage. energy work and purpose coaching, 1000's of client sessions and good old fashioned life taught me something, it's that life is worth living and living passionately!